Tour de France 2019 – Interactive sports experience
Année
2019
référence
OCONNECTION
réalisation
An interactive and collective video game created for charity, made to measure for the Tour de France!
Studio Dynamic installed one of its custom interactive creations at the 2019 Tour de France, a 3D phygital experience paying tribute to the Tourmalet stage, for the agency Oconnection.
Management of a real collective video game on bikes equipped with sensors. A sports simulation where the kilometers ridden are converted into donations made by E. Leclerc for a charitable cause: cardiac surgery sponsorship.