On the occasion of the 20th Shanghai Auto Show, held from April 18 to 27, 2023 at the National Exhibition and Convention Center in Shanghai, Le Studio Dynamic created installations for Plastic Omnium in partnership with the agency Auditoire Asia.

Plastic Omnium showcases technologies addressing the challenges of cleaner, safer, and more attractive mobility.

To support them, our teams at Studio Dynamic redeployed and adapted, in Chinese and for the show, the three interactive and immersive installations originally created for Plastic Omnium at CES Las Vegas earlier this year:

🔸 Lighting box – An immersive room transporting spectators behind the wheel of a futuristic vehicle. Creation of 3D content and sound design broadcast on the central screen, lateral Led Mesh displays, and the Led Floor on the ground.

🔸 Trends Wall – Development of a digital touchscreen application, enhanced with sensors placed beneath triangles that trigger lighting scenarios on a mural.

🔸 Interactive 3D Films – Development of a tactile application enabling the viewing of 3D brand films.

All animations were installed and remotely operated by our Paris teams through guidelines and remote control software, with local teams handling the onsite setup.