At the Consumer Electronics Show (CES 2023) in Las Vegas, held from January 5 to 8, Le Studio Dynamic created three installations for Plastic Omnium.

• Lighting Box – An immersive room transporting spectators behind the wheel of a futuristic vehicle. We produced the 3D content and sound design, displayed on the central screen, the #LedMeshDisplay panels on each side, and the #LedFloor.

• Trends Wall – An interactive and digital experience. We developed a touchscreen application and designed interactivity between the touchscreen, sensors placed beneath the triangles next to the screen, and triggered lighting scenarios on a mural.

• Interactive 3D Films – A tactile application allowing users to view various 3D films featuring the vehicles.

All animations were implemented by local teams but installed and remotely controlled by our Paris-based teams through the creation of guidelines and remote control software.

A big thank you to the entire team at the agency AUDITOIRE.