RG Lab – Immersive Sports Experience
Année
2017
référence
AGENCE MONSIEUR LOYAL
réalisation
The “RG Lab” is an entertainment area dedicated to technology, showcasing the latest innovations in and around the world of tennis.
Within this space, we created a unique experiential setup: an interactive and connected tennis game designed for spectators at ROLAND-GARROS.
This real-time immersive experience allows participants to receive and return virtual balls, aiming at floor targets on the opposite side of the net.
After several sessions, players receive their live score and ranking, which are recorded in their personal user journey and sent to them by email.





