The Enchanted Forest is an interactive art installation that invites visitors to enrich light and sound scenarios and take part in a collective creation.

Designed by Le Studio Dynamic for the agency @Mademoiselle&Co, it was deployed over a two-month period at Société Générale’s sites in La Défense and Fontenay.

This polymorphic experience begins with a soft, warm ambiance for the end of 2023, then transforms on January 1st into a vibrant, sparkling atmosphere. It’s all enhanced by custom-composed soundtracks and voices whispering “Happy New Year” in 12 languages.

Each tree is linked to a QR code, allowing visitors to interact with its light and audio scenario — and leave their personal mark.

An immersive, interactive show, carefully crafted to brighten the space and infuse it with the magical spirit of the festive season.