For Paris Fashion Week, Instagram hosted a special evening at the Shangri-La to celebrate Carine Roitfeld’s 60th birthday.

While the client originally envisioned a film of animated photos displayed within a cube of screens, we proposed transforming the concept into an interactive installation powered by our real-time technologies.

By capturing photos shared on Instagram with a dedicated hashtag, routing them through a moderation system, and projecting them directly onto the video wall installed by Novelty, we turned the event into a dynamic, participatory experience.