For over six months, Yves Saint Laurent Beauty has offered its customers a unique experience through the DJ Booth animation featured in the YSL Beauty Zone at Sephora stores in Paris and Nice.

Le Studio Dynamic designed an interactive setup allowing users to step into the shoes of a DJ — mixing custom musical compositions with the sounds of YSL products (perfumes, lipsticks, etc.).

A digital audio-reactive visual served as the video background throughout the different stages of the experience: tutorial, video recording, photo capture…

Participants could be filmed live during their mix and leave with both their personalized video and a printed photo as a souvenir!

A big thank you to the entire team at Saendwich and YSL Beauty.